Our Story Your Journey


SULŪK | سلوك

Derived from the Arabic word “Sālik سليك” meaning traveler. “Sulūk سلوك is the journey towards inner purification.

Each collection strives to bring you fashion with statements which serve as a reminder of our individual journey.  Our brand’s aim is to go beyond the norms of ordinary fashion in order to express the deep narrative of one’s infinite journey towards personal growth, increase of knowledge, and improving of morals.

 Our collections are inspired by the enchanting Middle Eastern culture which symbolize the concepts that we hold most valuable—the concepts which we believe will guide us on our “Sulūk سلوك”.